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The GILL Media iGSM® Certification Program allows individuals and businesses looking to expand on their service portfolio, access to the GILL Media Partnership program. Partners are trained to provide Internet Solutions ranging from Web Hosting, Web Design, Search Engine Optimization (SEO) and Internet Advertising (such as pay-per-click) to small, medium and large businesses in their area. GILL Media provides all back end systems, including design, programming and implementation; therefore no technical ability is required of their partners.

GILL Media Partners are able to take advantage of the already established marketing, Help Desk Support and credibility that GILL Media has in place. The iGSM® Certification program also teaches Partners dozens of ways to effectively market GILL Media Internet Solutions within their community, ranging from networking, cold calling, referrals and print advertising.

About GILL Media-A division of GILL Solutions Management, founded in 2000 with headquarters in Peterborough, ON and Tampa, FL, GILL Media is a leading provider of Internet Solutions for small, medium and large businesses. GILL Media is unique in that it offers the option of convenient monthly payments and bundled Internet Solution packages, allowing businesses that previously could not afford to be online the ability to market online with minimal up front costs. The company offers a full range of media services including Web Hosting, Web Design, Search Engine Optimization (SEO) and Internet Advertising (such as pay-per-click).

Firstly, there are many providers out there offering film work, aimed at communicating the right message to the right audience. The best companies will take your initial brief, put together a proposal and then, pending your approval, transform it into a film that effectively communicates the values of your firm to the right people.

Secondly, many providers will also be in a position to offer your spokespeople media training courses. These potentially include everything from presentation training to crisis communications training.

Presentation training allows you to develop your ability to give a presentation that has meaning and direction for its audience. It develops your ability to structure material and use visual aids, as well as your own voice, in the most effective ways, while you’ll have also learned how to prepare well in advance, including such areas as coping with nerves, relaxation and posture.
Another popular form of media services is specialist one-to-one training. This kind of targeted training develops a delegate’s knowledge and skills to the point where they can face the media with confidence, whether they are readying themselves for a specific launch or there is a big story soon to break.
Also available from many providers is training in crisis communications, or in other words, how to deal with a reputational crisis on those occasions when it may hit your company. Undertaking this training allows your spokesperson to project a sense of confidence, competence and control in situations that your firm would otherwise find trying. With the right training, your company can even emerge with an unblemished or even improved reputation.

Also often available are team building days. These days aim to make the most of the presence of an entire team to investigate ways of communicating more effectively, both internally and for the consumption of the external world. Tips and techniques are often given on writing skills, on making the right impression and on communicating the most appropriate ‘core message’, all embedded with the use of realistic, and often filmed, practical exercises.

The services of the best companies should, naturally, be affordable. It is important that you establish that a company’s offerings represent good value.

The best providers of media services will be able to cater adequately for the exact needs of your company. It is helpful to find a company that provides the full range of media services that you require so that you need not look to another firm, and indeed the best will offer everything from presentation training to films and from training days to crisis communications training. The best providers will custom-build their courses and services to fulfil your individual needs as one of their clients.

For example, those companies that provide film work should be able to take your individual brief and turn it into a film that conveys the most important messages to your target audience. In-between that first, tentative stage and final delivery, they should be able to produce a good proposal on the basis of your company’s specified individual needs, and on your approval, create high quality film work in the format of your choice that communicates your firm’s aims and values.

Those that provide training courses, meanwhile, should build their courses around your firm’s exact needs, incorporating such courses and elements as presentation training or crisis communications training, practical or theoretical exercises to the extent to which each are required. You may even appreciate the option to have the training take place at a venue that you have chosen yourself, such as at your own workplace, as well as the option for it to take place at their premises.

Social media has taken the world by storm. Facebook consistently achieves the largest amount of weekly traffic in the US; one in every eight couples married in the US met via social networking portals and incredibly social media has overtaken pornography as the number one activity on the internet. Erik Qualman, author of Socialnomics and prominent commentator on social media, says: “We don’t have a choice on whether we do social media; the question is how well we do it.” And this comment is put in perspective when one considers that if Facebook were a country, it would be the third largest in the world; its influence is incomprehensible.

Social media is no longer dominated by teenagers but is rather the hub of social commerce, utilised by millions of people every day. Global companies have embraced the social media phenomenon, recognising the scope and demographic of customers they can reach relatively cheaply, easily and perhaps most importantly, instantly.

“Whether you are in politics, whether you are selling products or concepts, whether you are raising money for charity, social media allows you to get your word out into the public domain,” says Qualman. “It is like word-of-mouth on digital steroids; word-of-mouth becomes world-of-mouth. Social media has developed faster than anybody could have ever imagined. It is a really exciting time.”

In 2009, Jon and Tracy Morter ‘raged’ war against Simon Cowell by assembling a ‘ragetribe’ on Facebook to relegate the bookies favourite – X Factor winner, poor and unsuspecting Joe McElderry – to Christmas No. 2 by encouraging all 557,074 members to download Rage Against the Machine’s, Killing in the Name, demonstrating the global impact one man and his Facebook page can have.

The potential impact social media creates can also be utilised in more productive ways by reaching out to underdeveloped parts of the world. “One thing that is brilliant about social media is the way it opens the barrier of entry into the global spotlight for many small companies,” says Qualman. “If you want to start a business in Africa and you cannot afford a shop or even a website, historically you would have failed at the first hurdle. However, avenues and platforms like Facebook and Twitter enable companies in the developing world to launch their businesses and begin taking transactions for virtually no fee and no entrance costs.” Another aspect of social media opening the gates for underdeveloped areas of the world, namely Africa, is the new mobile tools available on websites such as Facebook, LinkedIn, Twitter, and YouTube. Large manufacturers have, in the past, faced criticism for high product turnover; however Qualman suggests that such a high rate of product development has made powerful electronic devices more accessible in third world countries.

“The biggest global developments happening at the moment are related to the introduction and development of mobile tools,” he explains. “Ten years ago, developing countries began using mobile phones in favour of landlines as high product turnover meant that recent mobile models were becoming readily available at relatively cheap prices.

Advancement in technology is hugely beneficial in developing parts of the world and we are about to see evidence of this once again with the introduction of tablets. As a result, smartphones are going to become relatively inexpensive and more accessible in developing nations. Mobile and social media work hand-in-hand and with the introduction of these phones worldwide, global communication will be driven forward exponentially.” The introduction of mobile tools is particularly important in this development when one considers how much cheaper mobile smartphones are than computers and laptops. With access to the internet being extended to mobile phones, the impact social media can have is multiplied substantially.

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Social media optimization is a social media activity in which visitors are attracted to the website content by adding social media issues to the content through various ways. SMO or social media optimization is very much similar to the SEO that is search engine optimization. They both work on website optimization which means promoting a website.

SMO is done in two categories; one is adding social media features to the website content itself, including social news, sharing buttons, user rating, polling and by adding images and videos to the content. Second is done through making and commenting on blogs, participating in group discussions and other ways on social networking profiles.

Social media optimization is different from Search engine optimization in terms of driving traffic on the sites but, it indirectly this trafficking benefits the social media optimization as both of these works on promoting the websites. In a way internet advertising is a part of Social media optimization and search engine optimization. Various social sites and activities are also used in this promotion like blogs, video sharing, photo sharing and many more. These activities help in reaching many people at a time.

Social media optimization does not perform only in marketing and brand building it is also a part of their knowledge management strategy. Social media optimization also participates in building a community that helps in promotion of a website and ultimately benefits the concerned business or company. Social media optimization helps in increasing links, getting helpful and valuable users which results in the great success.