Posts Tagged ‘Social’
August 2nd, 2011 | 
Author: Social media has taken the world by storm. Facebook consistently achieves the largest amount of weekly traffic in the US; one in every eight couples married in the US met via social networking portals and incredibly social media has overtaken pornography as the number one activity on the internet. Erik Qualman, author of Socialnomics and prominent commentator on social media, says: “We don’t have a choice on whether we do social media; the question is how well we do it.” And this comment is put in perspective when one considers that if Facebook were a country, it would be the third largest in the world; its influence is incomprehensible.
Social media is no longer dominated by teenagers but is rather the hub of social commerce, utilised by millions of people every day. Global companies have embraced the social media phenomenon, recognising the scope and demographic of customers they can reach relatively cheaply, easily and perhaps most importantly, instantly.
“Whether you are in politics, whether you are selling products or concepts, whether you are raising money for charity, social media allows you to get your word out into the public domain,” says Qualman. “It is like word-of-mouth on digital steroids; word-of-mouth becomes world-of-mouth. Social media has developed faster than anybody could have ever imagined. It is a really exciting time.”
In 2009, Jon and Tracy Morter ‘raged’ war against Simon Cowell by assembling a ‘ragetribe’ on Facebook to relegate the bookies favourite – X Factor winner, poor and unsuspecting Joe McElderry – to Christmas No. 2 by encouraging all 557,074 members to download Rage Against the Machine’s, Killing in the Name, demonstrating the global impact one man and his Facebook page can have.
The potential impact social media creates can also be utilised in more productive ways by reaching out to underdeveloped parts of the world. “One thing that is brilliant about social media is the way it opens the barrier of entry into the global spotlight for many small companies,” says Qualman. “If you want to start a business in Africa and you cannot afford a shop or even a website, historically you would have failed at the first hurdle. However, avenues and platforms like Facebook and Twitter enable companies in the developing world to launch their businesses and begin taking transactions for virtually no fee and no entrance costs.” Another aspect of social media opening the gates for underdeveloped areas of the world, namely Africa, is the new mobile tools available on websites such as Facebook, LinkedIn, Twitter, and YouTube. Large manufacturers have, in the past, faced criticism for high product turnover; however Qualman suggests that such a high rate of product development has made powerful electronic devices more accessible in third world countries.
“The biggest global developments happening at the moment are related to the introduction and development of mobile tools,” he explains. “Ten years ago, developing countries began using mobile phones in favour of landlines as high product turnover meant that recent mobile models were becoming readily available at relatively cheap prices.
Advancement in technology is hugely beneficial in developing parts of the world and we are about to see evidence of this once again with the introduction of tablets. As a result, smartphones are going to become relatively inexpensive and more accessible in developing nations. Mobile and social media work hand-in-hand and with the introduction of these phones worldwide, global communication will be driven forward exponentially.” The introduction of mobile tools is particularly important in this development when one considers how much cheaper mobile smartphones are than computers and laptops. With access to the internet being extended to mobile phones, the impact social media can have is multiplied substantially.
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Social media optimization is a social media activity in which visitors are attracted to the website content by adding social media issues to the content through various ways. SMO or social media optimization is very much similar to the SEO that is search engine optimization. They both work on website optimization which means promoting a website.
SMO is done in two categories; one is adding social media features to the website content itself, including social news, sharing buttons, user rating, polling and by adding images and videos to the content. Second is done through making and commenting on blogs, participating in group discussions and other ways on social networking profiles.
Social media optimization is different from Search engine optimization in terms of driving traffic on the sites but, it indirectly this trafficking benefits the social media optimization as both of these works on promoting the websites. In a way internet advertising is a part of Social media optimization and search engine optimization. Various social sites and activities are also used in this promotion like blogs, video sharing, photo sharing and many more. These activities help in reaching many people at a time.
Social media optimization does not perform only in marketing and brand building it is also a part of their knowledge management strategy. Social media optimization also participates in building a community that helps in promotion of a website and ultimately benefits the concerned business or company. Social media optimization helps in increasing links, getting helpful and valuable users which results in the great success.
Web 2.0 has provided a new meaning to publicizing the sites in target customers. With the advent of social media optimization tools including blogs, social media platform, social bookmarking sites, there is an increase in publicity of a website, where internet users are faster and diversified content creators.
When a website reaches a reader, then it is shared amongst friends and communities to generate publicity manifold. Social media optimization services are Blog marketing, reputation managing, and online branding. Through this passive publicity, online readers become active members, thus becoming active content publisher and participants.
Social media as the name suggests generates publicity in subtle manner. It is a kind of word of mouth publicity on a very large scale. A simple person who gets information about something happening on the website shares it with friends and community. This way the website gets publicized automatically without making much effort. Similarly the person visiting the website gets registered with website forming a database of effective future customers. These visitors are informed of various schemes and promotions from time to time for promotional publicity. This type of information is shared by all the friends who might get interested in these promotional campaigns.
In-page and Off-page optimization is popular with social media optimization as well. On-page social media optimization includes activities like optimizing content, titles, and code to access and distribute easily. Off-page SMO activities are building mashup and incoming links to popularize the website hosting social media optimization.
YouTube, Flickr, Digg, myspace.com, Facebook, del.icio.us are some of the social networking sites which are indirectly promoting the website to make it popular amongst its audience and customers. The success of a website is directed towards the introduction of site amongst the number of friends and communities it is being introduced to. Social media optimization is one of the most successful means of publicity. It creates customers through genuine publicity and greater confidence. Social media optimization is one of the most preferred marketing medium for Internet marketing. All Companies are trying their level guest to create a niche in Internet marketing through SMO. SEO Company India provides best guidance to get highest ROI from internet marketing.
Social media optimization as the term indicates is related to development of constant presence in the mind of reader through different incidents or news; in short through something interesting.Search engines are always eyeing the website for their work. There are many websites which have understood this fact and are very active on their social media sites. They try to generate interest of people through contests and other interesting activities and in turn generate interest in their website through indirect publicity.
Social media optimization is one of the best means of linking to the people in a grand way. Search engines do not permit the websites to optimize their website in these social media sites.Currently, people have gone to social on the social media networking. This has created interest in the Companies also to do something innovative and different to create interest in people about them and also promote them through various social activities.
SEO Company always looks upon interesting features of the website and creates some game or contest or simply informs the people about that features in an interesting manner. This helps in creating the interest of the people and if a few people join; then others follow, out of sheer curiosity. This builds up a chain and people with similar preferences and attitude get connected. This way the social media optimization for a website creates interest in the website and for the people around them.
Many websites are very active amongst its visitors and customers. This is because SEO Companies organize special themes to attract visitors. There are large numbers of websites who are active on search engine and also on social media sites to help thyself and make thy popular.Internet marketing is one of the most interesting web-marketing devices. Website owners and search engine optimizers always team up to create better publicity and hence better interest in people.
All social media sites have control panels. These control panels let users fill in different fields so the visitors get a greater understanding about who they are working with. On these internet sites one should fill the fields out honestly. The fields include personal information, personal interests, and different websites. With an internet site field you can tack on your website and its interests. The interests can then be changed into keywords that may increase your companies exposure. For every social media website you only have to fill in this information once. After filling in your basic details on a social media website you can focus on revising and updating your profile as time rolls by.
Due to the multimedia features on a few of these websites you can load videos and audio content as well as use text and pictures that spice up a profile and increase interest in you and your business. If you are associated with other websites selling their products and services, you can use their resources to add banners, videos and different graphics to your profile. Make sure you add these resources but make it simple because it isn’t straightforward to navigate a cluttered web site.
Join and play a role in groups concerned in social media.The greatest social media sites have groups created by its users that have hundreds or perhaps thousands of folks inside them. Each group is category and theme specific. Simply join a category that fits your market or interests to help increase traffic to it. Don’t try too hard to put your self out there as if you used to be a spammer, because people generally hate spam advertising and it could get your account shut down.